Privacy Policy (v1.4)

Effective date: October 26, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy, Account means a unique account created for You to access our Service. Application refers to WhimIt, the software program provided by the Company. Company (referred to as either "the Company", "We", "Us" or "Our") refers to Vivatect LLC. Personal Data is any information that relates to an identified or identifiable individual. Service refers to the Application. Service Provider means any third-party company or individual that processes data on behalf of the Company, including cloud storage, analytics, and AI services. Usage Data refers to data collected automatically, such as the duration of a page visit or app usage patterns. You means the individual accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You, including email address, first name and last name, and user favorites, interests, and preferences created within the app.

Usage Data

Usage Data is collected automatically when You use the Service and is necessary to operate, maintain, and improve it. It may include the screens You view, the features You use, the date, time, and duration of Your sessions, Your device type and operating system, app version, and other diagnostic data. Usage Data is associated with Your Account identifier and is processed on Our behalf by Google Analytics for Firebase. We do not use Usage Data for advertising personalization.

Optional Usage Insights: You may choose whether the searches and AI prompts You submit are linked to Your Account. When this setting is off, Your prompts are still processed to provide the Service, but they are stored without Your Account identifier. You can change this setting at any time in the Application under Settings > Data & Privacy.

Information Collected While Using the Application

While using Our Application, in order to provide its features, We may collect the following information with Your prior permission. You can enable, limit, or disable these permissions at any time in Your device settings.

Location Information

  • While Using the App: If You allow location access, We use Your device's location to find places near You, display maps, and generate whim suggestions relevant to where You are.
  • Background Location (optional): If You choose to allow "Always" location access, We use Your location while the Application is not open to notify You when You are near a suggested place, to detect when You visit a place so You can track and rate Your visits, and to display Live Activities related to Your plans. To do this, We create geofences (virtual boundaries) around suggested places and use Your device's visit detection features.
  • What We Store: We send Your approximate coordinates to Our servers to generate nearby suggestions, and We store the suggested places, the areas monitored for notifications, and the places You visit in Your Account. We do not continuously track or store a history of Your movements.

Photos and Camera

If You allow camera access, You can take photos and add them to Your whims. These photos are uploaded to and stored in Our cloud storage provider so they are available in Your Account. Your photos are private to You and are not visible to other users. We do not sell Your photos or use them for advertising and We do not use Your photos to train artificial intelligence models.

Use of Your Personal Data

The Company may use Your Personal Data for the following purposes. To provide and maintain our Service includes monitoring usage and providing our core functionalities. To manage Your Account involves managing Your registration and providing access to the Service's features. For AI-powered recommendations, we analyze Your personal preferences, past favorites, and the searches and prompts You submit in order to generate and provide new, personalized suggestions. We keep logs of submitted prompts to monitor quality and improve the Service; these logs are linked to Your Account only if You enable Optional Usage Insights. To contact You means contacting You with updates or important information related to the Service. For other purposes, We may use Your information for data analysis, identifying usage trends, and to evaluate and improve our Service. For location-based features, We use Your location to find nearby places, send notifications when You are near a suggested place, and detect visits to places. To store Your memories, We use Your photos solely to display them to You within the Service.

Sharing Your Personal Data

We do not sell Your Personal Data, and We do not share Your location data or photos for advertising purposes. We may share Your information in the following situations:

  • With Service Providers: We share information with Service Providers that process it on Our behalf to operate the Service, including cloud hosting and data storage (Google Firebase, including Firestore and Cloud Storage), AI-powered recommendations (Google Gemini), app analytics (Google Analytics for Firebase), and subscription management (RevenueCat, which receives Your Account identifier and purchase and subscription status). Payments are processed by Apple through the App Store and are subject to Apple's privacy policy. This may include Your location when it is needed to generate nearby suggestions. Service Providers may only use Your information to provide services to Us.
  • Advertising Measurement: We use the Meta (Facebook) SDK to measure the effectiveness of Our advertising campaigns, such as app installs and in-app events. If You allow tracking through Apple's App Tracking Transparency prompt, Meta may receive Your device's advertising identifier for this purpose. You can change this at any time in Your device settings under Privacy & Security > Tracking. We do not share Your location data or photos with Meta.
  • With Map Providers: Place searches, map displays, and directions are provided using Apple Maps (MapKit) and are subject to Apple's privacy policy.
  • For Legal Reasons: We may disclose information if required by law or to protect the rights, safety, or property of the Company, Our users, or others.
  • Business Transfers: If the Company is involved in a merger, acquisition, or sale of assets, Your information may be transferred as part of that transaction.
  • With Your Consent: We may disclose Your personal information for any other purpose with Your explicit consent.

Data Retention

We keep Your Personal Data, including photos and location-related data, for as long as Your Account is active or as needed to provide the Service. Location data used for nearby notifications is refreshed and replaced as Your location changes. When You delete Your Account, We delete Your Personal Data, including Your photos, from Our active systems within [30] days, except where We are required to keep certain information by law. Residual copies may remain in backups for a limited period before being deleted. Analytics data processed by Google Analytics for Firebase is retained for 14 months.

How We Protect Information

We implement numerous security measures to help keep your information secure. For instance, all communication with the app and website requires HTTPS with certificate pinning.

Your Rights

You can delete individual photos and other content within the Application at any time. You can delete Your Account and associated Personal Data directly in the Application under [Profile > Account Management > Delete Account or Delete All Data]. You can also request access to or deletion of Your personal information at any time by emailing us at contactus@whimit.app.

You can turn off location access, background location, camera access, and notifications at any time in Your device settings.

You can turn Optional Usage Insights on or off at any time in the Application under Settings > Data & Privacy, and You can allow or deny tracking for advertising measurement at any time in Your device settings under Privacy & Security > Tracking.

California Online Privacy Protection Act Compliance

We comply with the California Online Privacy Protection Act. We will not sell or distribute Your personal information to outside parties without Your consent, except to Service Providers acting on Our behalf and as otherwise described in this Privacy Policy.

Do Not Track: The Service does not respond to "Do Not Track" browser signals. On iOS, We only share Your device's advertising identifier for advertising measurement if You allow tracking through Apple's App Tracking Transparency prompt, as described above.

Children's Online Privacy Protection Act Compliance

The Service is not directed to children under 13, and We do not knowingly collect Personal Data, including location data or photos, from anyone under 13. If We learn that We have collected information from a child under 13, We will delete it. If You believe a child has provided Us with information, please contact us at contactus@whimit.app.

Changes to this Privacy Policy

We reserve the right, at Our sole discretion, to modify or replace this Privacy Policy at any time. If a revision is material, We will make reasonable efforts to notify You, such as through the Application or by email, before the new terms take effect. By continuing to access or use the Service after revisions become effective, You agree to be bound by the revised Terms.

Contact Us

If you have any questions about this Privacy Policy, You can contact us by email: contactus@whimit.app.